Thanks to Camp is an initiative of the Canadian Camping Association aiming to promote the positive impact camp has on the lives of millions across the country.
We wanted to find a concrete way to show that camp is more than just fun; it actually helps children grow, and gives them all kinds of tools to succeed in life.
In the summers of 2016 and 2017, the Thanks To Camp team and dozens of participating camps gathered stories from campers, parents, staff ,and alumni who completed the sentence: “Thank to camp…”
In the fall of 2017, these stories were used in a social media campaign. This was a prelude to a country-wide marketing campaign (a first for the CCA!) called More Than Just Fun that was launched to let new families learn about the joys of camp before the next summer camp season!
Learn more at ThanksToCamp.ca .